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Discover the power of Customer Experience transformation on your business, your employees and your customer’s loyalty.  


We are happy to discuss your situation and share our experience and results with you.  Click here to schedule a complementary virtual meeting.


Our Industry Summary

Consumer Package Goods

As an executive for Clorox and having worked with global brands such as PepsiCo, Sara Lee, Hanes and O-Cedar Tucker & Company is experienced at understanding the shopper journey, in-aisle experiences, promotion and packaging insights that impact brand loyalty and switching.   

Financial Services

Tucker & Company has extensive experience in customer insights and experience design for companies including American Express, Bank of America, Bank of New Zealand, Wells Fargo, GE Financial Services, JP Morgan Chase, Fundbox and a variety of insurance companies including AAA Insurance, Northwestern Mutual, the Equitable, Mutual of New York, Mutual of Omaha.


Tucker & Company has broad experience in Voice-of-the-Customer insights and loyalty improvement for companies including Fletcher Challenge, Owens Corning, Weyerhauser, Michelin, Bishop-Wisecarver and Gusmer Enterprises.

Patient Experience & Healthcare

Tucker & Company has pre-COVID and post-COVID experience in Patient insights, experience improvements for a broad range of companies including Genentech/Roche, Hinds Hospice, Methodist Healthcare, Stanford University and McKesson.

Real Estate & Construction

Understanding the retail and commercial construction and real estate landscape and how to deliver digital solutions that build customer loyalty and accelerated business growth is a key skill of ours with companies that include Reed Construction and BDX.


Tucker & Company has café and customer experience insights and design experience for restaurant chains including Taco Bell and Panera.


Capturing and leveraging shopper insights for global retailers is a mission-critical part of any brand strategy and our experience at leading retailers including Walmart, Target, Nordstrom and leaders in the home improvement, grocery and drugstore creates accelerated insights and improvements.


Our deepest experience area includes new concept testing, experience assessment/design and Voice-of-the-Customer insights and improvement for global leaders including Microsoft, Oracle, Google, Amazon, Thomson Reuters, Pulse Secure, Norton LifeLock, Cisco, Forescout Technologies and Primex.

Case Studies

Using the Voice of the Customer
Using the Voice of the Customer to Drive Revenue Growth 
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Customer Experience: "Moneyball Marketing"
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Digitizing and Monetizing the Customer Experience

Get In Touch

Book a 30-minute virtual meeting today and discover what Tucker & Company can do for you.

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