BOOK LAUNCH COMING SOON
FRICTIONLESS
BRAND EXPERIENCE
BY GREG TUCKER
Stop Losing Revenue to Customer Friction
Did you know that customer friction gets in the way of 60% of brand experiences?
This breakthrough book focuses on uncovering and removing these roadblocks. Frictionless Brand Experience uncovers the 6 types of friction that are draining companies of $3 Trillion of revenue every year and prescribes proven approaches, techniques and tools to capture revenue and profit growth for B2C and B2B companies.
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Greg Tucker leads Tucker & Company, a Customer Experience advisory firm helping B2B and B2C companies increase revenue, profitability, and customer loyalty. His clients include global leaders like Microsoft, Google, Amazon, and AT&T. Previously as CMO at Copart and VP at AAA, he led customer-driven transformations that delivered hundreds of millions of dollars in realized value. He holds an MBA from Stanford University's Graduate School of Business and numerous CX credentials, including being a 4-Time LinkedIn Top Voice in Customer Experience. He also serves on the Board of Directors of the CXPA.
